Openness

Oysterly Media: Connecting brands and their audiences with authentic storytelling

Oysterly Media is a short-form video content agency that specialises in User-Generated Content (UGC) and Employee-Generated Content (EGC). They help some of the world’s biggest brands to build genuine connections with audiences on platforms like TikTok, Instagram, and YouTube. By adopting Xero, Oysterly Media moved away from manual administrative processes, gaining the financial rigour and cash-flow visibility needed to sustain their growth while staying focused on high-impact storytelling.

The Challenge

Oysterly Media’s founder was initially managing every aspect of the business, including creating invoices with free online design tools. As the agency scaled into one of Asia’s fastest-growing short-form video specialists, this manual approach made it increasingly difficult to track payments, creating complexities in financial oversight and future planning. To keep pace with expansion, Oysterly Media needed a centralised platform to track their financial health and streamline billing processes.

The Solution

By integrating Xero and hiring a bookkeeper, Oysterly Media replaced improvised workflows with a professional financial backbone. They now benefit from regular invoice tracking and real-time cash flow visibility. This clarity has empowered Oysterly Media to make more informed strategic decisions, allowing them to focus their energy on creating authentic and engaging video content that helps leading brands thrive.

Oysterly Media is a short-form video content agency that specialises in User-Generated Content (UGC) and Employee-Generated Content (EGC). They help some of the world’s biggest brands to build genuine connections with audiences on platforms like TikTok, Instagram, and YouTube. By adopting Xero, Oysterly Media moved away from manual administrative processes, gaining the financial rigour and cash-flow visibility needed to sustain their growth while staying focused on high-impact storytelling.

Company

Oysterly Media

Industry

Media & Marketing

Services Used

  • Invoicing
  • Reconciliation
  • Reporting

quote icon

Discovering Xero was a game changer. It allowed me to automate the financials and focus on other areas of my business, helping excel our company to what it is today.

Melissa Laurie, Founder of Oysterly Mediaunderline asset

Explore Stories

Dive into the themes that matter most to us, from technological triumphs to creative pursuits.