SG60 and why it matters

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SG60: Celebrating our journey, shaping our future

Singapore's 60th National Day marks a significant milestone in the nation's history. It's more than just a celebration of six decades of independence; it's a moment for collective reflection and forward-looking vision.

Why it matters:

  • Reflecting on shared values: SG60 is an opportunity to revisit and reaffirm the core values that have underpinned the nation’s success: openness, resilience, boldness and multiculturalism. These values are not just historical footnotes but living principles that continue to guide the nation.
  • Forging a renewed social compact: SG60 introduces the "Forward Singapore" ethos that will guide policy-making in years to come, strengthening our collective bond and fostering a shared commitment to the nation's future. It encourages people to connect, care and contribute to their communities.
  • Inspiring the next chapter: SG60 celebrations rally Singaporeans to actively participate in shaping the next phase of the Singapore story. It's a call to action for individuals, businesses and communities to innovate, adapt and build a more inclusive and sustainable future.
  • Showcasing national progress: SG60 highlights the remarkable transformation Singapore has undergone, from a small island nation to a thriving global hub. It's a testament to the collective effort and pioneering spirit that has allowed the nation to prosper against the odds.

In essence, SG60 is a powerful reminder of Singapore's journey, a reaffirmation of its foundational strengths and an inspiration for its continued evolution.

Why Xero is spotlighting local businesses

Everyday at Xero, we witness first-hand how Singapore’s small businesses innovate, adapt and push the limits of what’s possible – all in pursuit of making a positive impact on the lives of their customers and communities. These businesses embody the very best of Singapore – its openness, boldness, multiculturalism, and resilience.

Why we're spotlighting local businesses:

  • Drive economic vitality: Small and medium-sized enterprises (SMEs) are the backbone of Singapore's economy. They create jobs, foster innovation and contribute significantly to the nation's GDP. By empowering them, Xero directly supports Singapore's economic dynamism and growth.
  • Mirror national values: Local businesses exemplify the very values celebrated by Singapore. They demonstrate openness by adopting new technologies and embracing global markets, boldness in their entrepreneurial ventures and risk-taking, multiculturalism within their diverse teams and customer bases and incredible resilience in navigating challenges and adapting to change.
  • Enable growth through technology: Xero provides intuitive cloud small business software that frees business owners from tedious administrative tasks. This allows them to focus on strategic growth, innovation and connecting more deeply with their customers. We enable them to be more efficient, insightful and competitive.
  • Celebrate real-world impact: The stories of local businesses are powerful narratives of dedication, ingenuity and community contribution. By spotlighting these journeys, Xero aims to inspire other entrepreneurs and showcase the tangible impact that small businesses have on Singapore's vibrant landscape and its people.

With our SG60: A Nation Built by Small Businesses campaign, we celebrate the pioneering grit, courage, curiosity and diversity that embody Singapore’s small businesses – the same spirit and values that have been and remain crucial to Singapore’s past, present and future.

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